The Retention Calculator

The most profitable stores are focused on getting repeat purchases through retention marketing. Use this calculator to evaluate your retention metrics!

Store Url

Invalid store URL (ex.


Invalid email address (ex.
Please input annual values




${{previousAverageOrderValue | number: 0}}

Average Order Value

This shows you what the typical customer is spending at your store during each visit. You want this number to be as high as possible.
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Purchase Frequency

This is the average amount of purchases that a customer is making at your store during a given period of time. The higher the number the more often people are returning.
${{previousCustomerLifetimeValue | number: 0}}

Customer Lifetime Value

This shows you the value each new customer represents to your store. If you kept this customer for the entirety of their shopping life you would see this value. The higher the better.

Your store with

A reward program helps increase customer retention and loyalty using points and rewards. Here are the increases you would see with our average results.
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${{averageOrderValue | number: 0}}
Average Order Value
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Purchase Frequency
${{increaseCustomerLifetimeValue | number: 0}}
${{customerLifetimeValue | number: 0}}
Customer Lifetime Value

Revenue increases the profitability of your existing customer base by encouraging more repeat purchases. Here is an estimate of the results and costs of starting a reward program.
${{revenue | number: 0}}
Sales Lift
${{salesLift | number:0}}
${{stCost + rewardCost | number: 0}}
${{stCost | number: 0}} + ${{rewardCost | number: 0}}
(cost of + cost of rewards)
{{returnMultiplier | number:0}}x
Return multiplier
Based on investment
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